Rafa Armero's Description:
he spatial environment of Rafa Armero, studio for Creative Emotional Design, is not only a physical enclosure, but also encompasses an emotional interior space for its own sake. This is the underlying philosophy of our company, a place for open and active collaboration and in constant evolution. In the mornings, the space can appear as a studio for creativity, in the afternoons it can become a laboratory or a gallery for exhibitions, while at other times, a workspace for experimentation and formation in emotional creativity. Additionally, we are always open to all kinds of public, prepared to offer a cup of coffee at any time and are even available for private events.
Located in a turn-of-the 20th century building in the celebrated neighborhood of the Olivereta in Valencia, the 150 square meter area has been altered on two occasions, the first taking place more than 10 years ago when Armero Studio had its beginnings. Taking special care for the structure and spatial distribution, this restoration brought out the most positive aspects of the original construction: arched ceilings of baked clay, iron beams, uncovered brick, etc. The second, a creative project for the interior, was finished just two months ago. Following the new strategic plan and tenets of the firm, emotional creativity, aspects such as the flexibility of the space, the lighting, the common work areas and the style renovation in general, were carefully considered.
The studio reflects all the changes and transformations that the firm has passed through on its way to the heart of the concept of emotional creativity, stimulated by everyone who forms or who has formed a part of the project, and fleeing from the minimalism characteristic of professional design as well as any other easily- recognizable tendency.