Ogilvy & Mather

Ogilvy & Mather

Submitted on: 17 Jan 12

Website Address: http://www.ogilvy.com/

Category: Advertising Agency

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Ogilvy & Mather's Description:

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. Today it has more than  450 plus offices in 169 cities.

Our history is the evolution of one man’s thoughts, talents, and work ethic translated into a company culture, a defining business strategy, a destiny.

From the very beginning, David Ogilvy intended to have a different kind of company. He knew that if he was going to be successful as an expatriate running an under-capitalized offshoot of an old British firm in the country that invented modern advertising (in the city that was its epicenter), he would need to build a strong agency brand. The first two fundamental components of that brand would be the quality and diversity of the people, and the quality and class of the operation. “Only first class business, and that in a first class way.”

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