TBWA Hakuhodo's Description:
TBWA\ was founded in Paris in 1970 with the London office opening its doors in 1973. Today we are part of a global network of 237 offices around the world whose global clients include Nissan, adidas, Apple, PlayStation and many more of the world’s best-loved brands.
We count 29 clients and 38 brands among our portfolio in London, where this hive of activity is housed in a former tax office at the wrong end of Whitfield Street. An unlikely place to be a hothouse of creativity and growth.
But AdWeek and AdAge begged to differ, giving us ‘Global Agency of the Year 2008’, and Fast Company Magazine in Feb 2009 made us one of the top 50 most innovative companies in the world. We’re number 24, not bad when you consider that the people who pioneered wind farms only managed 36th!
At TBWA\ we believe that brands can’t beat the competition by following the rules of the competition. Brands that truly outperform the market do so by breaking the conventions of their market and plotting alternative paths to growth. We call this Disruption.
TBWA\ helps brands to grow by identifying Disruptive strategies and developing Disruptive campaigns.